Protect the audio in the Logic Pro and Logic Pro X audio files you share with this handy free plugin from Voxengo.
The digital age has changed the way artists spread the word about their productions, songs and soundtracks with the pros and cons of digital media constantly being a bone of contention. On the one hand, long gone are the days of having to post expensive white label 12" records or CD's to DJ's, A+R and record companies in the hope that you may get listened to. I even used to travel to Ibiza and "blag" my way into clubs to give the DJ's my records early in the season.
Technology now allows artists to build a fanbase and distribute promotional media from a relatively low cost setup and a few mouse clicks. Although the benefits of this are obvious, it has raised many potentially counter-productive questions about the functionality and validity of the industry itself for the existence of independent artists.
So where does the debate begin? Each genre has it's own specific set of challenges in this respect. Record labels more often than not require a fair amount of ground work to already have been achieved before they'll even look at an artist. For the band musician/solo artist, the first step into making it into the mainstream is to build a fanbase and start to sell out gigs. Music is often distributed for free on the main promotional sites and with a lot of work and a bit of luck the punters will start rolling in. But where does that leave the artist when it comes to selling records, especially if they've already been giving the music away?
For the electronic musician again promotion is the key. The norm is to send a house/dubstep/D+B tec. tracks to the specific genre DJ's to try and achieve airplay and exposure. This is the electronic musicians 'gig'. Interestingly, a recent facebook debate started by Danny J Lewis questioned the fact that in sending tracks to DJ's, producers of 'electronic' music are in fact cutting out their main marked by giving the tracks to them for free. It is a strong point, who will indeed buy the 1000's of great dance music tracks individually to play other than the DJ's that play them in a set? Traditionally the average dance music consumer has either gone for a full album, mixtape "[insert Baleric island] Anthems 2014" or simply listened to radio DJ mixes.
Then, after all of these factors with legitimate give away media, there are the pirates. They are a strong, clever and determined force. The debate on their existence is ongoing and seemingly everlasting. There is an argument out there (somewhere) that they are not affecting legitimate sales of music. That on the whole people who obtain music via pirate means wouldn't have bought it anyway and a large number of legitimate fans still purchase music legally. Apple verify this with their claim to literally 'billions' of sales. Another argument raises the question whether the pirates actually do some promotional work for the artists, eventually helping them to sell out gigs? Is this meeting the demands of consumers in an ever changing industry? In all fairness probably not. There are lessons to be learned and adjustments to be made, but as always it will be the independent artist who suffers. Not having the infrastructure, financial might or indeed time on top of a full time job to fight his or her corner the results of piracy could be catastrophic.
So what can music artists do? Voxengo may have part of the answer to some of the above issues with their simple plugin, Beeper, which works by inserting a beep, noise or silence over your track at random intervals. Beeper does this by being inserted on the master channel in your DAW at the mixdown stage. It's that simple. Those of us who have downloaded trial versions of plugins know this concept already, but do not underestimate the power of it's statement. The principle for artists selling digital media is surely not a million miles away from plug-in manufacturers and it must work to a degree for them otherwise they would not continue to do it. This could give some level of autonomy to artists no matter what the scale of their endeavor: By all means try our music, but if you like it that much, buy it.
To download beeper for free follow this link: http://www.voxengo.com/product/beeper/